NEW BOOK by cogsci alum - Sian Beilock, Choke: What the Secrets of the Brain Reveal about Getting It Right When You Have To

CHECK IT OUT @ or Amazon! The book is aimed at a broad audience and uses science (her research and many other people's work), stories, and interesting facts to shed light on why people often fail to perform their best when the stakes are high - in academics, athletics, and the business world - and what can be done to ensure success when the pressure is on.

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